Curriculum
5 Sections
58 Lessons
10 Weeks
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Module 1: Understanding the Real Estate Market & Buyer Psychology
12
1.1
Lesson 1: The Philippine Real Estate Market Overview
1.2
Current Trends & Opportunities
1.3
Understanding Supply and Demand in Real Estate
1.4
Factors that influence property value
1.5
Lesson 2: Understanding Buyer Behavior & Decision-Making
1.6
Types of real estate buyers (Investors, Homeowners, Business Owners)
1.7
What Motivates Buyers To Purchase Property
1.8
The Emotional vs Logical Side of Buying
1.9
Lesson 3: The Sales Funnel for Real Estate Agents
1.10
Lead generation
1.11
Nurturing leads & follow-ups
1.12
Closing the deal & after-sales service
Module 2: Effective Prospecting & Lead Generation
11
2.1
Lesson 4: How to Find and Attract Potential Buyers
2.2
Where to find Qualified Leads
2.3
Cold calling vs. warm calling techniques
2.4
How to leverage your personal network for referrals
2.5
Lesson 5: Online Lead Generation Strategies
2.6
Social media marketing for real estate (Facebook, TikTok, YouTube)
2.7
Creating A Personal Brand As A Trusted Real Estate Expert
2.8
How To Use Facebook & Tiktok Ads For Lead Generation
2.9
Lesson 6: The Art Of Building Relationships & Gaining Referrals
2.10
Importance Of Trust-Building In Real Estate Sales
2.11
How To Turn Happy Clients Into Repeat Buyers & Referrers
Module 3: Presenting & Pitching Real Estate Effectively
12
3.1
Lesson 7: How To Conduct A High-Impact Property Presentation
3.2
The Key Elements Of A Compelling Real Estate Pitch
3.3
How To Showcase Property Features & Benefits Effectively
3.4
The Right Way To Use Storytelling In Selling
3.5
Lesson 8: Handling Property Showings & Open Houses
3.6
The Do’s & Don’ts Of Property Tours
3.7
How To Create Urgency & Exclusivity In Selling
3.8
Virtual Property Tour Best Practices
3.9
Lesson 9: Mastering The Art Of Persuasion & Influence
3.10
Psychological Triggers That Influence Buyers
3.11
The Power Of Mirroring And Active Listening
3.12
Creating An Emotional Connection With Your Buyer
Module 4: Handling Objections & Closing Deals With Confidence
12
4.1
Lesson 10: Overcoming Common Buyer Objections
4.2
“It’s Too Expensive” – How To Handle Price Concerns
4.3
“I Need More Time To Think” – Creating Urgency Without Pressure
4.4
“I Saw A Better Deal Elsewhere” – Positioning Your Property As The Best Choice
4.5
Lesson 11: Negotiation Strategies for Real Estate Agents
4.6
How To Negotiate Price, Terms, And Closing Costs
4.7
How To Maintain Control Of The Conversation
4.8
The Art Of Making Win-Win Deals
4.9
Lesson 12: Closing Techniques That Work
4.10
The Assumptive Close
4.11
The Trial Close
4.12
The Takeaway Close
Module 5: Post-Sale Success & Long-Term Client Relationships
11
5.1
Lesson 13: The Importance Of After-Sales Service
5.2
How To Maintain Client Relationships After Closing A Deal
5.3
Providing Value Beyond The Sale
5.4
Encouraging Referrals & Repeat Business
5.5
Lesson 14: Managing Real Estate Transactions Smoothly
5.6
The Legal & Financial Aspects Of Property Sales
5.7
Common Pitfalls To Avoid In Closing Transactions
5.8
Lesson 15: Scaling Your Success As A Real Estate Agent
5.9
Time Management & Productivity Tips For High-Performing Agents
5.10
How To Continuously Grow Your Client Base & Sales
5.11
Creating A Long-Term Real Estate Career Plan
Mastering the Art of Selling Real Estate: Techniques & Best Practices
Curriculum
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